American Standard Contributes to "Virtual" Builder Concept Home 2010

It’s truly a new world when the conceptual thinking of leading architects and designers can successfully be shared among thousands using only the Internet. 

Since 1998, publisher Hanley Wood has built concept homes to share progressive ideas and solutions about community planning, demographics, technology, building science, and lifestyle. These demonstration homes feature the latest concepts and designs in live/work lifestyles, flexible floor plans, structured wiring, factory-built components, and energy- and resource-saving materials and methods. 

This year, the publisher commissioned a “virtual” 1,700-square-foot, 4-bedroom, 3.5-bath home that showcases the latest in adaptability, sustainability and livability — with all room settings created online with no physical construction. American Standard Brands and other corporate sponsors helped advance the project by providing the latest product innovations in terms of functionality, performance, energy efficiency and style. 

In addition to its financial support, American Standard contributed images and specifications on water efficient faucets, showerheads and high-performance toilets for the home, including its WaterSense®-certified, Green Tea® widespread bathroom faucet. The American Standard H2Option dual-flush toilet chosen for the house has two modes of operation: one uses less than a gallon per minute for flushing liquids, and the other uses 1.28 gallons per minute for flushing solids. 

Sponsorship of the Hanley Wood concept home is the latest in a series of initiatives by American Standard to raise awareness of practical water conservation solutions through award-winning product innovations and increased consumer choice. In February, American Standard announced a $1 million, two-year partnership with The Nature Conservancy, the world’s largest conservation organization, in support of its mission in the area of global freshwater conservation.

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For any questions and suggestions, please contact:


Chris Hollinrake - PR Manager

LIXIL Americas (Canada)

American Standard, GROHE & DXV

C/O Hollinrake Communications

Mobile: 416 606 7022




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